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New goggle packaging to compliment new floor-standing display unit and show ‘technical edge’
Aqua Sphere has launched its new goggle packaging for 2011, which is designed to support its new floor-standing display unit.
Aqua Sphere said the new goggle packaging uses ‘bold and concise graphics to convey Aqua Sphere's Made in Italy technical integrity’ whilst allowing the consumer to quickly understand the different features and benefits of its aquatic eyewear range.
Each pack includes a multiple use ventilated product case in which to keep the goggles safe after purchase.
Last month, Aqua Sphere launched a new floor-standing display unit with a retail footprint 11 per cent smaller than previous models.
The new packaging is also 11 per cent smaller than previously and uses a universal hook system for fast and effective display, ‘enabling the retailer to create an entire unit of goggles and masks or an instant blended display which includes swimwear and accessories’, Aqua Sphere said.
Aqua Sphere is also investing in a fully integrated warehouse management system for its Blackburn base which will further advance its customer care commitment.
An Aqua Sphere spokesperson said: “Devised to make swim sales as simple as possible for the retailer, the new warehouse management system will make ordering and restocking even faster and more efficient, enabling complex as well as the smallest orders to be picked and packed quickly and accurately to maximise sales opportunities. The new system will be fully operational by early summer.”