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Sports action figure enterprise snapped up by sports merchandise distributor
Sporting goods specialist Dynamo SRL Ltd is to distribute Pattni Imaginations' range of Match Stars football action figures.
Pattni Imaginations said Dynamo SRL is a major UK distributor of licensed sports merchandise and handles product lines featuring some of the world’s biggest sporting licences, including Euro 2012, 6 Nations Rugby, World Cup Rugby and UEFA Champions League Football.
Dynamo SRL will be looking to supply Match Stars to its regular retail customers, such as Tesco, Asda, Sainsbury’s, Argos and Toys R us.
Match Stars are figures that are fully poseable and have movable head, shoulders, arms, elbows, wrists, waist, legs, knees and ankles. Deals have been signed with some of the biggest names in world football like Arsenal, Chelsea, Liverpool, Manchester United and Barcelona, meaning that many of the game’s greatest players are set to become available in Match Stars form.
Each individual player is fitted out in the relevant official home kit of the new season, complete with official club crest, shirt sponsors, official Premier League shirt print for the English clubs and sleeve badges.
They are due to hit retail shelves in October.
Pattni Imaginations managing director Mayur Pattni said: “We are delighted that a large-scale distributor such as Dynamo SRL has taken Match Stars, especially as they have such a fantastic pedigree in the sport sector.
“We are hopeful that retailers will be eager to stock a product that is already causing huge excitement amongst fans of the beautiful game.”