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Intersport Q4 Summary
The Q4 2012 Intersport Show was reported to be a good two days for the 43 suppliers and healthy number of members who attended. The Intersport central area show cased exclusive products for seasonal sports categories Squash, Badminton, Hockey and Outdoor.
There was a focus on key Christmas gift lines to merchandise in store for the festive period with products from seven brands including exclusive lines available. These will be supported in store with an exclusive marketing campaign and Christmas gift wrap to maximise sales.
Members were given the opportunity to step up to the oche with darts player Andy ‘The Hammer’ Hamilton on the first day, with the highest score thrown by member Nick Rivet winning tickets to the World Darts Championships courtesy of Unicorn.
At the end of the first day Adidas presented the new Lions Kit for the 2013 Tour and co-hosted the evenings social event with special guest, Martin Johnson CBE, former British and Lions Rugby captain. Martin gave a fascinating and at times very funny insight into his career, taking questions from the room and signing endless shirts, balls, books and pictures. There was a raffle held for 2 Lions shirts signed by Martin which raised £730 for his chosen charity “The Matt Hanson Fund” which supports people affected by series sporting injuries.
