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Asics Europe continues to grow its business across the continent by delivering an overall net sales increase of 5.7% between January and March 2012
The brand performed particularly well in the running apparel category with a sales increase of 34% which moved Asics up close to the number three position in the performance running clothing category. The brand recorded significant revenue increases in ‘core performance sports’ categories, such as tennis which posted significant growth in footwear and apparel, indoor sports and sports accessories.
The main regions that contributed to the revenue growth across Europe were Germany and France with continued solid single digit growth. Asics Scandinavia and the European distributors provided strong double-digit growth whilst Spain, Poland and Russia delivered outstanding figures.
NPD Sports Tracking Europe data indicates that Asics is growing at a faster speed than the total sports footwear market with 9% growth for Asics compared to 6% overall market growth. In kids running footwear Asics doubled its business and in trail running Asics is the fastest growing footwear brand in Germany and France.
Commenting on the sales figures, Alistair Cameron, CEO of Asics Europe B.V notes:
“Despite a challenging economic environment, Spain, France, Germany and the Nordic regions in particular continue to grow above our expectations and we are pleased with the company’s growth across Europe as a whole. We have a positive outlook for the rest of 2012 and we are confident that our success as a true sports performance brand will continue to produce great results.”