Chicago-based residential sales company @properties has a new identity in Dallas-Fort Worth after buying the luxury real estate business from global auction house Christie’s.
The Dallas office, which opened last summer in North Texas as the company’s first franchise in the state, has changed its name and will now use the name @properties Christie’s International Real Estate.
The transaction, first publicly announced in November, added 900 Christie’s affiliate offices and team members to @properties.
The company is supported in Dallas by the family of Jerry Jones. Jerry Mooty Jr., Jones’ nephew, is CEO and local office manager. He said the deal will provide the already established Christie’s brand with expanded digital capabilities.
“I think we’re really going to be able to nurture and recruit agents to join such a luxury brand and give them a kind of modern, state-of-the-art tools that even our competing brokers here in Dallas don’t. can’t offer their agents,” Mooty said.
An existing Christie subsidiary in Dallas-Fort Worth was in talks to merge with the @properties office as part of the rebranding, but that fell through and the other subsidiary will lose the Christie’s name, Mooty said.
The company is in the process of completing office space in Highland Park which is expected to open in the next four to eight weeks. Mooty said the company is also in negotiations for retail space at the Star in Frisco.
The brokerage has 40 agents in the region. It focuses on upscale Dallas neighborhoods as well as high-growth North Texas markets such as Frisco, Prosper and Celina. He is actively recruiting new agents, including those from other well-known agencies in the area.
Mooty said the company has reached nearly $30 million in local sales since launching last year and is on track to sell around $150 million in 2022.