CMA approves joint venture between BT Sport and Eurosport UK

BT Group and Warner Bros. Discovery welcomed the decision to approve a 50/50 joint venture that will create a new sports offering for the UK and Ireland.

The Competition and Markets Authority (CMA) decision allows BT Sport and Eurosport UK to be brought together to form a sports joint venture, providing one of the most extensive portfolios of rights in the UK and Ireland . The CMA decision now allows BT and Warner Bros. Discovery to finalize the creation of the JV in the coming weeks and transfer each of their assets to the new company.

BT Sport and Eurosport UK will initially retain their separate brands and content offerings before being combined under one brand in the future.

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“It’s great news that the CMA has approved the new joint venture we are forming with Warner Bros. Discovery, combining the best of BT Sport and Eurosport UK, to create an exciting new offer of live sports programming in the UK. Uni,” said Marc Allera, future JV chairman and CEO of BT’s Consumer division.

“Today is an important milestone, as we now look to the first day of the new venture, which we hope will be in the coming weeks.”

The new joint venture will bring a compelling collection of rights to the public including UEFA Champions League, UEFA Europa League, English Premier League, Premiership Rugby, UFC, Olympic Games, Grand Slams of tennis with the Australian Open and Roland-Garros, the Great Cycling Tours. including the Tour de France and Giro d’Italia and the Winter Sports World Cup season.

“Combining the capabilities, portfolios and scale of BT Sport and Eurosport UK will be a big win for fans in the UK and Ireland, delivering a new destination that showcases all the sport they love in one. place,” said Andrew Georgiou, future board of directors. member of the joint venture and chairman and chief executive officer of Warner Bros. Discovery Sports Europe.

“We now look forward to closing the transaction and having the opportunity to further involve all stakeholders in the process of forming and developing the joint venture.”

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