Dixie State University name change is underway

ST. GEORGE, Utah (ABC4) – The Dixie State University name change process has been underway for over a year and there is still a long way to go.

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“The two names that I heard and really liked are Red Rock University and Deseret State University, they sent out a survey to all the students just to get a feel and see which names we like the most,”, explains Jacob Olsen, a DSU student and native of St. George.

Jacob is one of nearly 15,000 people who responded to a survey to help the Dixie State Name Referral Committee refine the search for a new name.

“I think it’s a good decision for the school that the school changes its name, as their top priority should be to serve the students and help us be successful in life, and for people outside of the south. from Utah, they don’t understand the name isn’t meant to be racist, ”Jacob says.

Dixie State and Love Communications held 47 focus groups, with people from across southern Utah. These six themes for a new name are the most popular: Academic Mission, Deseret, Dixie, Geological / Geographic, St. George and Utah.

“The name recommendation committee will recommend the name, it’ll boil down to a theme, and they’ll work on multiple names within that theme and we’ll do another round of focus groups, and then finally give the board a name. from Dixie State University, ”said Jordon Sharp, vice president of marketing and communications for DSU.

According to newsgroup data, having Utah in the name is a favorite, while including Deseret is the least favorite. 65% of participants expressed support for the name change and the exclusion of Dixie.

“The Name Referral Committee will work for the rest of the month, they will pass a name on to the Dixie State Board of Directors, they will pass it on to the Utah Education Council and the Higher Education Council.” of Utah will forward it to the State of Utah where it will have to go through the House and the Senate, ”says Sharp.

DSU will receive $ 500,000 from the state if it leaves Dixie out of the name. The committee is working to have a final name recommendation to submit to the university’s board of trustees for a vote at the end of the month.

For more information on the data collected by Love Communications and DSU, click on here.


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