ST. LOUIS, Mo. (KTVI) – Papa John’s changes his name, and the founder of the company announces his decision.
John Schnatter was known as “Papa John” after he launched the channel in 1984. The company is now distancing itself from the former CEO and dropping the apostrophe in its name.
Schnatter responded to the name change in a statement Tuesday night, saying, “Try as they can, they can’t have Papa Johns without Papa John.”
The pizza chain, which previously used the possessive name “Papa John’s” for its branding and marketing, will now be known as “Papa Johns” for all practical purposes and written references in the future.
“Given Papa John’s enduring association with the brand, the company’s shift to the brand logo is misplaced today,” said Schnatter. “Instead of obsessing over Papa John and irrelevant brand logo changes, the company should become obsessed with consistently making quality Papa John pizza.”
He recognized the evolution of brands over time and said “it is gratifying” to see that many of the company’s long-standing concepts remain, including “high quality ingredients, customer service, colors. logo designs, slogans, and more “. However, he maintained that management had portrayed him in a false negative light.
“My criticism of the leadership of the company over the past three years is largely based on their refusal to admit they were wrong about the false media story about me and my legacy, and their failure to maintain a commitment. to the principles on which we have built the company brand, including consistent product quality with every pizza made, ”said Schnatter.
Schnatter resigned as CEO in 2018 after criticizing the NFL – which had been sponsored by Papa John’s – for handling the kneeling protests of the national anthem. He then resigned as chairman of the board following controversy over a training exercise he participated in, in which he used the n-word.
Papa Johns revealed plans for his new identity in a press release on Tuesday, but he did not specifically address the name change or the reasoning behind it. A representative of Papa Johns would only say that removing the apostrophe was “not abnormal” for a long-standing brand.