HBCU All-Star Game: UNCF receives $100,000 donation from CBS Sports

The HBCU All-Star Game had many great moments on the field, including at halftime when UNCF received a large donation from CBS Sports to help fund the college education of many HBCU students.

Before Kansas knocked out North Carolina to win the college basketball national championship, CBS Sports donated $100,000 for scholarships to support historically black colleges and universities (HBCUs) in the first HBCU All-Star Game on Sunday, April 3 in New Orleans at the University of New Orleans Lakefront Arena.

A special presentation was made by CBS Sports Executive Producer and EVP Harold Bryant to United Negro College Fund (UNCF) Vice President for Southern Region Development, Therese Badon.


WASHINGTON DC (April 3, 2022) – The UNCF (United Negro College Fund) today announces that CBS Sports is renewing its UNCF scholarship by donating $100,000 towards scholarships for aspiring juniors attending a member institution from UNCF or other four-year accredited historically black colleges and universities (HBCUs). Eligible students must have demonstrated an interest in media, entertainment, and sports, as well as exemplify strong leadership abilities.

A special check presentation was made during the HBCU’s inaugural All-Star Game on Sunday, April 3 in New Orleans at the University of New Orleans Lakefront Arena.

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Harold Bryant, executive producer and executive vice president, production, CBS Sports presented the $100,000 donation to Therese Badon, vice president, development, southern region, UNCF.

“We are so grateful that CBS Sports is renewing its commitment to HBCUs and helping deserving students overcome financial burdens with scholarships to live out their dreams of going to college,” said Therese Badon, Vice President, Development, South Region, UNCF.

“This is a continuation of an outstanding relationship between UNCF and CBS Sports that will benefit UNCF’s mission to help HBCUs punch above their weight by providing their students with the resources and tools they will need to succeed in their educational and professional endeavours,” says Badon.

“We are proud to support UNCF, providing scholarships to HBCU students, while helping to develop the next generation of leaders,” Bryant said. “CBS Sports is unwavering in its commitment to diversity, equity, and inclusion and creating opportunity and exposure for HBCU students, whether through these scholarships, our dedicated internships, or of today’s HBCU All-Stars Showcase, which provides a national platform to celebrate and honor HBCUs’ rich history, tradition and contributions to college basketball.

The donation is part of CBS Sports and Paramount Global’s ongoing commitment to HBCUs. In addition to the annual scholarship fund and HBCU All-Star Game support, the company offers dedicated internship opportunities for HBCU students. The CBS Sports Scholarship will launch this spring. To learn more, visit uncf.org/scholarships.

The first HBCU All-Stars Game featured the nation’s top 24 players across 48 HBCUs, including UNCF member institutions Benedict College, LeMoyne-Owen College, Livingstone College, Miles College and Morehouse College .

About UNCF

The United Negro College Fund (UNCF) is the largest and most effective minority education organization in the country. To serve youth, the community, and the nation, UNCF supports student education and development through scholarships and other programs, supports and strengthens its 37 member colleges and universities, and advocates for the importance minority education and college preparation. Institutions at UNCF and other historically black colleges and universities are highly effective, awarding nearly 20% of African American bachelor’s degrees. UNCF administers more than 400 programs, including scholarships, internships and fellowships, mentoring, summer enrichment, and faculty training and development programs. Today, UNCF supports more than 60,000 students at more than 1,100 colleges and universities across the country. Its logo represents the UNCF torch of leadership in education and its widely recognized brand, A mind is a terrible thing to waste. »® Find out more about UNCF.org or for ongoing updates and news, follow UNCF on Twitter at @UNCF.

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