Heinz Field will no longer exist. The HJ Heinz Company, which has held the stadium’s naming rights since Heinz Field’s inception in 2001, will no longer hold the naming rights going forward. according to a report by Andrew Fillipponi of 93.7 The Fan.
It’s a monumental change for the Steelers and their stadium’s iconic name. With the rights now being tendered, Fillipponi also revealed that the stadium’s new name could be announced as early as next week. As such, the Steelers will head into 2022 with a new name on their turf for the first time in over two decades.
In February, Steelers owner Art Rooney II was optimistic that the Steelers and Heinz could extend the naming rights agreement. Now that it seems to be at a standstill, Pittsburgh is looking elsewhere. The Steelers extended their one-year naming rights deal with Heinz after the 2020 season. However, a long-term agreement was never reached between the two parties.
There will probably also be a brand change in the stadium. On the dashboard, there are two large ketchup bottles that adorn each side of the dashboard. Additionally, the Steelers often use those ketchup bottles for gimmicks, like the red zone. Since the naming rights are transferred elsewhere, it is possible that these will also be removed.
Heinz Field is synonymous with the Steelers. It’s almost part of their brand on Pittsburgh’s North Shore. So it will be a transition that the fans and the team will have to get used to in the future.
There will be fierce competition for the Steelers’ naming rights to their stadium. Pittsburgh could look to keep a local touch with the new naming rights sponsor. Either way, there will be a significant change to the stadium in 2022 and beyond.