Ikea Norway launches name bank for newborns after pandemic boom

Ikea Norway is launching a name bank for newborns to counter the shortage of unique names caused by a “pandemic baby boom”.

With 56,060 births recorded in Norway last year – 3,081 more than in 2020 – some expectant parents are now finding it increasingly difficult to come up with unique baby names.

The name bank contains over 800 names, from the popular Ivar to rarer names like Moalie. The names were collected manually by reading more than 5,000 pages of Ikea catalogs dating back to 1950, according to Try Norway, the creative agency behind the campaign.

A 60-second film featuring expectant parents deliberating on the names of their new arrivals was launched, followed by “The Name Catalog” on the Ikea website.

“Ikea names its products after towns, lakes and other Scandinavian geographical features, but it also uses traditional boy and girl names. Since our beginnings in 1948, we have named our products instead of giving them item numbers. With this name bank, we want to help new families find a unique name,” said Carl Aaby, Country Retail Manager at Ikea Norway.

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