When it comes to local support, the McDonald Automotive Group is all in. Over the past year, McDonald’s has supported more than 50 events and organizations in Morgan County and Northeast Colorado. As the severity of the COVID-19 pandemic continues to lessen, McDonald’s hopes to increase that number as larger community events return.
One of McDonald Automotive Group’s primary goals is to give back to the community and return the support the community has shown to the company, both through sponsorships and partnerships.
“Our corporate culture is built on the principle that ‘doing well comes naturally’, and we believe that supporting the communities we serve is the right thing to do. We are very grateful for the support Fort Morgan and Morgan County have shown us. It’s important that we give back,” said marketing director David Thiemann.
Two of the most recent partnerships McDonald’s formed were with the Fort Morgan Area Chamber of Commerce and Media Logic Radio. McDonald’s was able to offer the Chrysler Dodge Jeep Ram showroom as event space for the Chamber’s annual meeting in March and Media Logic’s Bobstock headliner reveal party in April, both of which proved be great successes.
“It’s really about being part of the community conversation and getting involved at the local level. The Fort Morgan chamber has done a great job of meeting the unprecedented business challenges of the past two years and wanted to make sure this year’s annual meeting had a fresh twist, so we knew we could deliver that environment.” , Thiemann said. “And who doesn’t want to be involved with Bobstock at Fort Morgan? Lindsey Bruntz of Media Logic Radio brings incredible energy to this event, and we wanted the excitement around this year’s lineup to start early. Hosting the Headliner Reveal Party in our showroom was again the perfect opportunity to give the community a chance to support something fun and continue Bobstock’s success.
When planning to organize these types of events, McDonald’s may have a few months to a few days to prepare. Thiemann, as head of marketing, is obviously involved in the planning processes, solidifying the logistics and following up on the execution of events. However, he said every event requires a team effort. Director Adam Black and General Manager of Sales Dallas McCombs are also key players in deciding which events to select and giving final approvals.
“One event or cause is not more important than another,” Thiemann said of the decision-making process. “We want to help and serve as many community efforts as possible. We consider each event or sponsorship on its own merits, but the common thread is always how it can celebrate our community and improve the lives of those who live here (in Morgan County).
The next event McDonald’s will host is the first-ever launch event for the new Morgan County Junior Golf Association, which will take place on May 14. McDonald’s is also looking forward to a summer full of events like the Brush Rodeo and, of course, Bobstock.
“Being able to connect and give back to this community by supporting events and organizations is an integral part of how McDonald’s operates, and I’m privileged to help make that happen,” Thiemann said. “It doesn’t get any better than that.”