NEWTON – United Church Homes and Services, a non-profit organization providing continuing care retirement communities, affordable housing, and home and community services for seniors in North Carolina and Virginia, has announced its new identity as a company, EveryAge.
The launch of the new brand marks the next phase in UCHS history, which goes beyond its roots as a faith-based program to encompass the community-wide support system that currently serves over 2,000 elderly people and people of different ages.
“This year, we are celebrating the 50th anniversary of our organization,” said Lee Syria, President and CEO of EveryAge. “While we always define ourselves as a Christian ministry, EveryAge is more inclusive of the entire community we serve. We have always been committed to providing care and compassion at every stage and at every age of life, not only to those we serve, but also to those we employ and others who support our ministry, such as family members of residents and volunteers. The new brand name, logo and colors all reflect the vibrancy of the services we provide and the way we value life every step of the way. “
Along with the corporate identity, the brand refresh introduces new logos for the organization’s non-profit foundation – renamed EveryAge Foundation – as well as its senior communities and community programs, all aligned around of the new EveryAge core brand.