NZ Geographic Board celebrates Maori name

The new logo designs for the New Zealand Geographic Board Ngā Pou Taunaha o Aotearoa.

AAs part of this month’s 2022 Te Wiki o Te Reo Māori (Maori Language Week) celebrations, the New Zealand Geographical Council Ngā Pou Taunaha o Aotearoa announced greater prominence to its te reo Māori name.

From now on, the Council will use the title, ‘Pou Taunaha New Zealand by Name’. In te reo (Maori language), Pou Taunaha refers to the process of naming places.

The Council’s full official name will remain New Zealand Geographical Council Ngā Pou Taunaha o Aotearoa.

Ngā Pou Taunaha o Aotearoa metaphorically means ‘Landscape Memorial Markers’ and was donated to the Council by the late Sir James Henare in the 1980s.

To reflect the change, the Council unveiled a new logo to symbolize the mahi (purpose or work) of the Council.

“The new logo combines a location marker and the notion of speech marks with a double koru or spiral, a symbol of growing together and te Hei Matau – the hook of Māui, a symbol of abundance, strength and determination”, said board secretary Wendy Shaw. . “They merge to form a stylized map of Aotearoa in New Zealand, using colors that reflect the natural world.”

“The image is intended to capture the essence of what Ngā Pou Taunaha o Aotearoa does, as a statutory body independent of government and the legal authority formalizing New Zealand place names.”

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