PlayerUnknown’s Battlegrounds, uh, Battlegrounds?
PlayerUnknown’s Battlegrounds is officially renamed PUBG: Battlegrounds.
The name change was first noticed by PC Gamer, who reported that the game’s splash screen and store pages changed from PlayerUnknown’s Battlegrounds to PUBG: Battlegrounds in July.
It’s unclear exactly when this change took place, but PC Gamer points out that there are still remnants of PlayerUnknown in the store page descriptions and hints at the original title when attempting to purchase the game. The removal of PlayerUnknown from the title indicates that Krafton is trying to move away from the original creator, although PlayerUnknown is still part of the acronym PUBG.
This is all particularly interesting given that Brendan Greene, also known as PlayerUnknown, essentially deleted his Twitter account earlier in the week, removing all mentions of PUBG and Prologue, the game they had been working on since leaving. from Krafton in 2019. This also follows rumors that PUBG will go free, which would align with the game’s sudden rebranding.
PC Gamer reached out to Krafton PR with questions about the rebranding, where he said, “Krafton is actively developing the PUBG brand through a variety of new experiences set in his universe. Rebranding Battlegrounds from PlayerUnknown to PUBG: Battlegrounds is the first step for us to realize this vision. Additional titles in the franchise will carry the PUBG name, as you see with our next game, PUBG: New State. ”
PUBG currently has several spinoffs going on, and from what Krafton has said here, it looks like they will all fall under the PUBG umbrella. Oddly, it doesn’t refer to the Callisto protocol, the next horror game set in the PUBG universe.
The rebranding here is especially fun for several reasons. For starters, gamers have been calling the game PUBG for as long as it’s been popular already, so renaming it so many years later seems a bit dull. It just doesn’t make much sense, considering that PUBG stands for PlayerUnknown’s Battlegrounds. This means that the new title is now technically PlayerUnknown’s Battlegrounds; Battlefield.
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