DALLAS – (BUSINESS WIRE) – Texas-based affiliate bank NA changed its name to Susser Bank to better reflect its ambitious growth strategy. Since 2018, the Bank has operated under the ownership and direction of Susser Banc Holdings Corporation, led by fifth-generation Texas entrepreneur Sam L. Susser. Susser Bank will meet the needs of business leaders who are looking for quick and personalized assistance from a responsive banking team.
“Texans deserve a long-term collaborative partner who has their best interests at heart,” says President Sam L. Susser. “Our personalized and transparent approach is dedicated to serving entrepreneurs, professionals and private companies. Our unique goal is to create exceptional financial solutions that benefit our clients, our team members and the communities in which we operate.
A diversified bank with strong capital, liquidity and cutting-edge technology, Susser Bank creates positive experiences for clients and team members while offering a full range of personal and business banking solutions.
“Our name change is more than purely cosmetic,” adds President and CEO Jeff Schmid. “The name of Susser Bank reflects the values of the bank, its entrepreneurial spirit and its renewed focus on the customer experience. At Susser, we’ve empowered our team to access the information and resources they need to effectively serve our customers. ”
Exceptional service and a community-driven culture are the primary market differentiators for Susser Bank.
“The Susser Bank is built to last, not to sell,” says Sam L. Susser. “This gives our clients and team members peace of mind as the pace of consolidation in the banking industry continues to accelerate.”
“Our reputation is everything,” Susser continues. “Our clients tell us that our main strength is the extraordinary customer experience that our team provides. We use this strength to build relationships in the communities we serve. Texans can count on Susser Bank for decades to come. ”
While the name change legally took effect on December 31, 2020, Susser Bank recently introduced a new logo, new website, social media updates and basic marketing materials.
Schmid noted that Susser Bank takes a vigilant and proactive approach to meeting the needs of customers in the Dallas, Fort Worth, San Antonio and Round Rock markets. Susser Bank is for entrepreneurs who need a banking team that can deliver results.
Susser Bank is a Dallas-based company providing a full line of personal and business banking solutions serving clients in Dallas, Arlington, Bedford, Fort Worth, Garland, San Antonio and Round Rock. Led by the Susser family and a legacy of six generations of Texas entrepreneurs, Susser Bank is dedicated to sustaining long-term customer relationships and providing exceptional financial solutions that make Texas stronger. More information is available at susserbank.com.